GLOBAL HEALTHCARE CONFERENCE CAMPAIGN
Multi-platform social media communications designed around the attendee journey.
Strategy · Copywriting · Content Planning · Design
A global healthcare conference needed a coordinated social media campaign that could build anticipation ahead of the event, support attendees on-site, and keep the conversation going afterwards.
The challenge was to turn a busy program into clear, timely, and engaging communications across multiple social media platforms.
THE BRIEF
Rather than treating each post as a standalone piece of content, I built the campaign around the attendee journey.
THE APPROACH
BEFORE
Build anticipation
Key information · Program highlights · Speakers
DURING
Guide & engage
Daily updates · Session promotion · On-site information
AFTER
Extend the story
Highlights · Recognition · Community moments
THE CAMPAIGN IN ACTION
01 | Program highlight
Building anticipation around key program content.
02 | Attendee information
Turning practical information into clear, engaging social content.
03 | Community and recognition
Extending the event story through celebratory moments.
Strategy · Content Planning · Copywriting · Design
From campaign strategy and planning to copy and visual execution, I developed content designed to feel consistent while responding to different moments in the attendee journey.
MY ROLE
Have a story worth telling?